11 Downloadable workbooks / resources
01:55:00 Hours English
Learn to develop actionable insights, no matter the industry, category or customers your brand / business is targeting.
What a customer / consumer / client insight is and why they are so important to brand success.
The reasons why you and others have struggled to action the consumer / customer insights you have developed in the past.
A simple 7-step process that practically guarantees that you will develop an actionable insight every time you use it for each of your brands.
Identify the exact category in which you’re competing from the customers' perspective. You may know your industry but your customers might see it differently.
Choosing your ideal target audience, the group that will be the most profitable.
How to recognise whether your current target customer group is too narrow or too wide and how to better define it.
The incredibly useful tools you need to select the most profitable segment to go after.
How to get to know your ideal customers as deeply as possible, and then create a detailed persona / avatar for them.
Where and how to get all the data and information you need about the market and your customers, to fill your knowledge gaps.
How to identify the most relevant need-state for your brand offer and then pinpoint all the different emotions you want to stimulate.
An invaluable way to identify whether or not what you have developed truly is an insight.
How to ensure that the insight you develop will resonate with your target audience and engage them so they take the action you desire.
How to identify actions from the consumer / customer insights you develop, that will result in the profitable growth of your business.
0 Downloadable workbooks / resources
00:00:00 Hours English
Profitable growth comes from building brands in line with customers’ needs and desires. This course covers all aspects of brand management using a simple and clear roadmap.
59 Downloadable workbooks / resources
10:00:00 Hours English
The success roadmap for putting your customers at the heart of your business, for faster growth & profitability.
Assess your current level of customer-centricity and identify the most profitable opportunities for improvement.
Prioritise any changes that are needed in your business, in order to fully adopt a customer-first strategy.
Identify the exact category in which each of your brands is competing. This may surprise you, but customers often see your category and competition differently from the way you do.
Pinpoint the precise group of category customers who are the easiest and most profitable for you to target.
Connect and partner with your customers for increased understanding and accelerated innovation.
Build bigger, better, bolder brands that easily attract customers with the precise solutions they are seeking.
Understand how to measure, adapt and communicate your brand’s image and personality so that it resonates with your ideal customers.
Prepare your organisation for the future opportunities and risks that are most likely to present themselves in the coming years.
Increase the ROI (return on investment) of your information investments, whether in commissioning market research studies or buying external reports.
11 Downloadable workbooks / resources
01:55:00 Hours English
Learn to develop actionable insights, no matter the industry, category or customers your brand / business is targeting.
What a customer / consumer / client insight is and why they are so important to brand success.
The reasons why you and others have struggled to action the consumer / customer insights you have developed in the past.
A simple 7-step process that practically guarantees that you will develop an actionable insight every time you use it for each of your brands.
Identify the exact category in which you’re competing from the customers' perspective. You may know your industry but your customers might see it differently.
Choosing your ideal target audience, the group that will be the most profitable.
How to recognise whether your current target customer group is too narrow or too wide and how to better define it.
The incredibly useful tools you need to select the most profitable segment to go after.
How to get to know your ideal customers as deeply as possible, and then create a detailed persona / avatar for them.
Where and how to get all the data and information you need about the market and your customers, to fill your knowledge gaps.
How to identify the most relevant need-state for your brand offer and then pinpoint all the different emotions you want to stimulate.
An invaluable way to identify whether or not what you have developed truly is an insight.
How to ensure that the insight you develop will resonate with your target audience and engage them so they take the action you desire.
How to identify actions from the consumer / customer insights you develop, that will result in the profitable growth of your business.
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