Better Brand Building

Profitable growth comes from building brands in line with customers’ needs and desires. This course covers all aspects of brand management using a simple and clear roadmap.

Beginner 0(0 Ratings) 1 Students enrolled English
Created by Denyse Drummond-Dunn
Last updated Thu, 07-Jul-2022
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Course overview

Coming Soon

Profitable growth comes from building brands in line with customers’ needs and desires.

This course covers all aspects of brand management using a simple and clear roadmap. You will learn when and how to involve your customers in every step of brand building, from concept to design, and from launch to renovation. You will understand why customer-centricity is the only way to continually grow your brand profitably

What you will learn?

Requirements
Curriculum for this course
0 Downloadable workbooks / resources 00:00:00 Hours
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Updated Thu, 07-Jul-2022
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About your instructor

Denyse Drummond-Dunn

Masterclass Instructor President & Business Growth Catalyst If you've never met me before, my name is Denyse Drummond-Dunn. I'm a Business Growth Catalyst, helping companies grow faster & more profitably through deeper customer understanding and engagement. My career of more than 30 years includes senior global executive roles with Nestlé, Gillette & Philip Morris International, working in over 125 countries. But for the past ten years I've become a full-time coach, trainer and speaking, sharing my expertise with those willing and ready to upgrade their knowledge and results. I’m a new-age marketer, combining creativity with technical expertise & cultural sensitivity. Living in the heart of Europe in Switzerland, I’ve always worked globally. This has provided me with a unique perspective to help organisations large and small, understand the importance of customer centricity, no matter where in the world they might be. This proves itself to be particularly powerful when looking to innovate or to roll-out successful brands to other markets. I hold a BSc (Hons) in Computer Science & diplomas in Organisational Leadership & Innovation from IMD in Switzerland and the LBS in the UK. Besides my multinational executive clients whom I adore, I’m passionate about animals (I have two cats, Maddie and Pearl), flying (I’m a twin-engine pilot), underwater diving (I’m a PADI Dive-master) and technology. (I’m a Geek too!)

7 Reviews | 3 Students | 6 Courses
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