The success roadmap for putting your customers at the heart of your business, for faster growth & profitability.
Do you want your brands to grow
faster and more profitably? Are you tired of working long hours marketing your
brands and yet still don’t see the desired results of increased sales and
market share? If so, then there's a strong chance that you don’t know your
customers (consumers, clients) deeply enough!
If this is your case, then you are lucky to have found this Masterclass, because it will help you to get your business back to growing again. In this training, I'm going to take you on a journey to improved customer-centricity, with a detailed roadmap for you to follow, which will accelerate real growth in your brands faster than you ever thought possible.
There has been considerable
research done to prove that the return on a customer-first strategy is
significant; just look at some of these stats:
NOTE: I use the word
customer for the people that buy and use your products and services. If you
prefer to use the word consumer or client, then just replace customer with that
term in your mind.
Here is what you are going to
gain from enrolling in the Masterclass
This training starts out by
explaining what a customer-first strategy is, why it is so important to
adopt in today’s digital world and explains the features of its fours
foundational areas. We will then dig into the details of each of these four
areas, the customer, the company, their brands and processes.
We’ll start by identifying,
understanding and connecting with your ideal target group of customers. Then
we’ll review how your organisation needs to change in order to adopt a
customer-first strategy, an objective that should be owned by every employee.
You'll see how brand building is clearly impacted when you think
customer-first, as well as how the internal processes you use to develop,
innovate and market your brands can be greatly improved.
You will benefit from numerous
tips and tools that I have gathered over my many years of working with some of
the best marketing teams around the globe, including household names such as Coca-Cola,
Unilever and Carlsberg. I'll share numerous examples from these companies,
as well as from many others, to bring your learnings to life. Your brands will
be dynamized and your sales and profits accelerated by a deeper understanding
of exactly what your target customers want and how to give it to them.
Masterclass Instructor President & Business Growth Catalyst If you've never met me before, my name is Denyse Drummond-Dunn. I'm a Business Growth Catalyst, helping companies grow faster & more profitably through deeper customer understanding and engagement. My career of more than 30 years includes senior global executive roles with Nestlé, Gillette & Philip Morris International, working in over 125 countries. But for the past ten years I've become a full-time coach, trainer and speaking, sharing my expertise with those willing and ready to upgrade their knowledge and results. I’m a new-age marketer, combining creativity with technical expertise & cultural sensitivity. Living in the heart of Europe in Switzerland, I’ve always worked globally. This has provided me with a unique perspective to help organisations large and small, understand the importance of customer centricity, no matter where in the world they might be. This proves itself to be particularly powerful when looking to innovate or to roll-out successful brands to other markets. I hold a BSc (Hons) in Computer Science & diplomas in Organisational Leadership & Innovation from IMD in Switzerland and the LBS in the UK. Besides my multinational executive clients whom I adore, I’m passionate about animals (I have two cats, Maddie and Pearl), flying (I’m a twin-engine pilot), underwater diving (I’m a PADI Dive-master) and technology. (I’m a Geek too!)